LOFT Company Info & Coupons Guide

LOFT was originally named Ann Taylor LOFT. Before this brand name established in 1996, it was officially Ann Taylor. This store offers a modern relaxed fashions for work and home lifestyle. New Haven, Connecticut in 1954, Richard Liebeskind, the founder of Ann Taylor grand opened his first store.  Richard named the store”Ann Taylor” because he wants to name after the best-selling dress at his own father’s store for good luck and prosperity. In May 1991, the company completed an initial public offering which resulted in an amount north of $166.5 million. In March 2011, the company changed its name to Ann Inc., from AnnTaylor Stores Corporation. By October 27, 2012, the brand has risen and thrived to manage 981 stores. The breakdown consists of 92 LOFT Outlet stores, 101 Ann Taylor Factory stores, 278 Ann Taylor stores, and 510 LOFT stores.

General Store Information

Ann Taylor Factory stores usually offers reduced prices, as well as Ann Taylor Factory merchandise.

Ann Taylor LOFT Outlet, offers a LOFT-based Outlet environment, similar to the current Ann Taylor Factory stores.

Ann Taylor has two flagship locations

Store 0362 – 645 Madison Avenue in New York City
Store 0547 – 600 North Michigan Avenue in Chicago, Illinois on the Magnificent Mile

The Company also has a LOFT flagship store:

Store 1614 – 1459 Broadway at Times Square in New York City

The Love Card

You can apply for a LOVE LOFT Card and get an additional 15% off your first purchase – Subject to credit approval. The LOFT Love Rewards program is provided by ANN INC. The program may be changed or discontinued at any time. Not valid outside of the United States and Puerto Rico. The LOVE LOFT MasterCard is issued by Comenity Bank pursuant to a license from MasterCard® International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

Love LOFT Card Benefits:

  • Receive 15% off when you open and use a LOVE LOFT card at LOFT,, Ann Taylor,, LOFT Outlet and Ann Taylor Factory Store*
  • Get 5 LOFT Love Rewards points for every $1 spent in-store or online**
  • Earn a $20 LOFT Love Rewards Card for every 2,000 points earned. Use it for any in-store or online purchase
  • The royal treatment on your birthday: $15 off one in-store purchase during your birthday month
    10% off every first Tuesday of the month (LOFT and

Another way to stay updated to their sales and discounts is to join there email list here

How to Redeem Codes

Occasionally, LOFT will offer code-based promotions that can be redeemed online. Promotions and discounts, including free shipping, will be communicated on the website, through emails, and direct marketing, such as mailers.

To redeem a code-based promotion, perform the following steps:

  • In the Shopping Bag, enter your promotion code in the space marked “Promo Code.”
  • Click the “Apply” button on the right side of the page.
  • Prices for the items that are valid for the discount will be reduced by the amount of the promotion, and reflected in your order summary.

The following restrictions apply:

  • To qualify for a specific promotion, your order must be placed during the specified promotion period. We cannot apply a promotion to a previous purchase.
  • Some promotional offers may not be combined with other offers in the same order.
  • Your order may need to be of a certain dollar amount to qualify; shipping and taxes are not applicable towards the qualifying amount.
  • Enter the code in the Shopping Bag in the space marked “Promo Code,” and then click the “Apply” button. Prices and shipping charges, if applicable, will be adjusted according to the applied promotion, with the discount reflected in your grand total.
  • Only one promotional code may be used per order. Offers may be used only once unless otherwise specified.
  • Free shipping offers are valid on standard shipping for orders placed at LOFT.COM with a specified minimum purchase. Standard shipping is not available in AK, HI or PR.
  • Taxes, shipping and handling fees, purchases of gift cards, charges for gift boxes and payment of LOFT credit cards do not count towards the qualifying amount.
  • The offer may only apply to certain price points (full-price only) or select products. Offers may not be valid in Ann Taylor stores.
  • Offers are not valid at Ann Taylor stores, Ann Taylor Factory stores, LOFT Outlet stores and
  • Offers are not valid on purchases of gift cards.
  • Offer is not for resale and is not redeemable for cash.
  • No adjustments to prior purchases, and cannot be applied to returned merchandise.

LOFT Coupons

2.5% Cash Back

30% Off Full Price Styles: LOVELOFT